Full-service research at the speed your business actually needs
You need research that moves as fast as your business does without sacrificing quality. This guide breaks down the difference between true agile research and the DIY shortcuts that put the work back on your plate, and gives you a framework to evaluate whether your current setup is actually delivering on both.
What You'll Learn in the Guide
The Two-Pronged Framework
A simple way to evaluate any research option across two things that must work together: Agile Methodology (how the research gets done) and Client Experience (how it feels to work with your partner).
The Red Flags to Watch For
Clear signals when “agile” isn’t actually agile: tools that still take too long to configure, methods chosen for convenience (not fit), internal teams stuck doing platform work, and weeks lost to onboarding and deck rewrites.
What Long-Term Looks Like
Why ongoing partnerships create an “always-on toolkit”: one PO, year-round access, less reinvention, and the ability to allocate budget now and use it flexibly, especially useful at year-end.
Schedule a 15-min Call with Chris Have a candid conversation about where your current research setup has gaps and whether full-service agile research is the right fit for your team.
With over 20 years in market research, Chris has built a framework that gives insights teams the speed they need without putting the work back on their plate. He works with research leaders who are tired of slow agencies and DIY platforms that promised more than they delivered.
Chris and his team take the logistics, platform management, and execution off your hands while keeping senior researchers involved throughout. His practical, no-shortcuts approach has made him a trusted partner to leading brands who need research that moves as fast as their business does.
Chris Aswad
CEO, Insight By Design
Trusted by Industry Leaders
What Research Leaders Say About Working With Us
The greatest benefit to having Chris as a partner is his efforts to fully engrain himself in your business and understand the why behind the research.”
