From journey mapping to usability testing, insights that drive real improvements to customer satisfaction.
We empower clients with insights that show big picture truths, but are also granular and nuanced enough to drive real action. Our experience research is designed to create brand and product experiences that delight customers and satisfy real needs.
Our boutique approach combines comprehensive customer journey understanding with detailed usability analysis. We help you identify exactly where and how to improve experiences for maximum customer satisfaction and business impact.
Ready to transform your customer experience? Let's discuss how experience research can drive meaningful improvements.
The greatest benefit to having Chris as a
partner is his efforts to fully engrain himself
in your business and understand the why
behind the research.”
I know I can always depend on Insight By Design to diagnose a problem and think creatively to help solve it!
Their deliverables really raised the bar compared to other research vendors we've worked with.
The meta-analysis work IBD produced for us provided the foundation for a great,
award-winning insights event.
Chris is a passionate professional who conveys confidence and expertise and quickly puts one at ease—even with the most daunting project.
Comprehensive evaluation of touchpoints to identify improvement opportunities
Visual mapping of customer interactions to optimize the complete experience
Analyze how customers move through consideration and purchase decisions
Pinpoint customer frustrations and unmet needs across touchpoints
Evaluate how real users interact with products, services, and digital experiences
Optimize user interfaces and digital experiences through iterative testing
Transform customer understanding with our comprehensive audience research services
Chris Aswad, CEO, Insight By Design
With over 20 years in market research, Chris has vetted dozens of AI tools through hands-on testing with clients like Spotify, Netflix, and Amazon. He helps research leaders navigate the AI landscape without wasting time on false promises.
Chris and his team prioritize human connection in all aspects of research and won't sacrifice insight quality for technological shortcuts. His practical approach has made him a trusted advisor to leading brands seeking to enhance their research capabilities through strategic AI implementation.
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