Skip to main content

Create Experiences That Delight Customers with Actionable CX Research

From journey mapping to usability testing, insights that drive real improvements to customer satisfaction.

We empower clients with insights that show big picture truths, but are also granular and nuanced enough to drive real action. Our experience research is designed to create brand and product experiences that delight customers and satisfy real needs.

Our boutique approach combines comprehensive customer journey understanding with detailed usability analysis. We help you identify exactly where and how to improve experiences for maximum customer satisfaction and business impact.

Ready to transform your customer experience? Let's discuss how experience research can drive meaningful improvements.

Experience

Contact Us for a Customized Proposal

Trusted by Industry Leaders Who Put Customers First

What Research Leaders Say About Working With Us

left-quote Created with Sketch.

The greatest benefit to having Chris as a
partner is his efforts to fully engrain himself
in your business and understand the why
behind the research.”

Ingrid Simon
Ingrid Simon
Product Experience Strategy & Insights Manager, Vistaprint
left-quote Created with Sketch.

I know I can always depend on Insight By Design to diagnose a problem and think creatively to help solve it!

Garrett Jackson
Garrett Jackson
Premium Consumer Insights Manager, Spotify
left-quote Created with Sketch.

Their deliverables really raised the bar compared to other research vendors we've worked with.

Amanda Haley
Amanda Haley
Sr. Customer Insights Manager, Amazon
left-quote Created with Sketch.

The meta-analysis work IBD produced for us provided the foundation for a great,
award-winning insights event.

Kathy Hayes
Kathy Hayes
Senior Director, Customer Insights Leader, Equifax
left-quote Created with Sketch.

Chris is a passionate professional who conveys confidence and expertise and quickly puts one at ease—even with the most daunting project.

Beth Duane
Beth Duane
Chief Marketing and Visitor Experience Officer, Corning Museum Of Glass

Our Experience Research Specialties:

 

Brand Equity Audits

Customer Experience Audits

Comprehensive evaluation of touchpoints to identify improvement opportunities

Consumer Co-Creation

Journey Mapping

Visual mapping of customer interactions to optimize the complete experience

Media

Path to Purchase & Decision Process

Analyze how customers move through consideration and purchase decisions

Attitudes & Usage Research

Needs & Pain Point Identification

Pinpoint customer frustrations and unmet needs across touchpoints

Feature Testing

User Testing

Evaluate how real users interact with products, services, and digital experiences

Creative Development

UX Testing & Development

Optimize user interfaces and digital experiences through iterative testing

Our Latest Thinking & Insights

Transform customer understanding with our comprehensive audience research services

Vistaprint-1

How an Online Insight Community Powers Vistaprint's Innovation

Read More

Museum

A Breakthrough Audience Segmentation for a Top 10 National Museum

Read More

Vodka

Crafting A Distinct Brand Identity Ahead of Mutiny Island Vodka’s U.S. Market Launch

Read More

Chris

Chris Aswad, CEO, Insight By Design

With over 20 years in market research, Chris has vetted dozens of AI tools through hands-on testing with clients like Spotify, Netflix, and Amazon. He helps research leaders navigate the AI landscape without wasting time on false promises.

Chris and his team prioritize human connection in all aspects of research and won't sacrifice insight quality for technological shortcuts. His practical approach has made him a trusted advisor to leading brands seeking to enhance their research capabilities through strategic AI implementation.