Research leaders are drinking from the firehose with new AI tools and capabilities emerging daily. Everyone feels the pressure to keep up while still delivering great work.
We've vetted the tools so you don't have to waste time on false promises.
Drawing from hundreds of hours of testing with clients like Spotify, Netflix, and Amazon, our practical guide shows you exactly which AI research tools deliver real value—and which ones to avoid.
Get Your Guide
Chris Aswad, CEO, Insight By Design
With over 20 years in market research, Chris has vetted dozens of AI tools through hands-on testing with clients like Spotify, Netflix, and Amazon. He helps research leaders navigate the AI landscape without wasting time on false promises.
Chris and his team prioritize human connection in all aspects of research and won't sacrifice insight quality for technological shortcuts. His practical approach has made him a trusted advisor to leading brands seeking to enhance their research capabilities through strategic AI implementation.
What You'll Learn
Cut Through the AI Noise
Apply our field-tested framework to assess AI research tools based on the only metrics that matter: faster insights, better analysis, and actual cost savings.
Focus Your AI Investment Where It Counts
See which specific AI applications are proving their worth today in areas like real-time transcript analysis, scaled qualitative research, and pattern recognition.
Protect Your Research Quality
Get a clear-eyed look at today's AI limitations—including where sentiment analysis fails, why synthetic data creates problems, and how to maintain research integrity.
Trusted by Industry Leaders
What Research Leaders Say About Working With Us
The greatest benefit to having Chris as a partner is his efforts to fully engrain himself in your business and understand the why behind the research.”
